podcasting is about to happen

There’s a brilliant article by Rex Hammock over at rexblog.com entitled How Apple will change everything about Podcasting, #2 — How much could Howard Stern make podcasting via iTunes vs. broadcasting via Sirius?. The world of podcasting is about to leap out of the its small pond and into the ocean, or at least the Great Lakes, via Apple’s imminent integration of podcasting into the Apple iTunes Music Store. Disclosure: Rex uses my wife Candace’s podcast, The Nashville Nobody Knows, throughout the article, which only adds to the brilliance of the piece.